Blue was built on a love of thoughtful details, local connections, and meaningful moments.
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We are a small Austin business that brings creativity and care to corporate celebrations, employee appreciation, and local events throughout the greater Austin area.
From birthdays and milestones to welcome gifts and company gatherings, every project is designed with intention and heart.
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Our goal is to help busy leaders, HR teams, and hosts celebrate their people in a way that feels personal, local, and memorable. We believe recognition should not only look beautiful but also feel genuine and heartfelt.
Our Vision
To create thoughtful, local experiences that make people feel genuinely appreciated, valued and special.
Meet Jenny
Founder Jenny Paul is an Austin-based entrepreneur and Superhost with Chicago roots who has built a career around creating unforgettable experiences for others. After more than a decade leading teams in the tech industry, Jenny shifted her focus from corporate leadership to creative hospitality.
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As the founder of Johnny Yurts, she transformed a piece of Hill Country land into a thriving getaway known for its comfort, charm, and attention to detail. That same dedication to thoughtful design and customer experience inspired the launch of Blue Curated Designs.
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Blending her leadership background with her passion for design and local connection, Jenny helps companies and hosts celebrate people in ways that feel authentic, polished, and full of heart. Her work reflects a lifelong love of making others feel appreciated and at home, whether it is under the Texas stars or in the heart of the workplace.